Guide

Postbacks (S2S) — Deep Dive Postbacks (S2S) — A Fondo

Get every conversion pushed to your own tracker or CRM the instant it's credited to you. Copy-paste setups for the major trackers. Recibe cada conversion empujada a tu propio tracker o CRM en el instante en que se te acredita. Configuraciones listas para copiar y pegar para los trackers mas usados.

What a postback is Que es un postback

A postback is a server-to-server (S2S) GET request that RELO fires to your URL the moment a conversion is credited to you — no manual checking, no pixel on your side. Use it to sync conversions into Voluum, Binom, RedTrack, or your own CRM in real time. Un postback es una peticion GET server-to-server (S2S) que RELO dispara a tu URL en el momento en que se te acredita una conversion — sin revisar manualmente, sin pixel de tu lado. Usalo para sincronizar conversiones hacia Voluum, Binom, RedTrack o tu propio CRM en tiempo real.

Where to set it up Donde configurarlo

In the portal, go to Links & creatives → Postbacks (S2S). Pick an event (conversions like lead_submit, purchase and signup are listed first), paste your URL with macros, and click Add. En el portal, ve a Links y creativos → Postbacks (S2S). Elige un evento (las conversiones como lead_submit, purchase y signup aparecen primero), pega tu URL con macros y haz clic en Agregar.

Each row has the buttons you'll use to manage it: Add, Test (fires a sample), an Active toggle, and Delete. Your URL must be https. Cada fila tiene los botones que usaras para administrarla: Agregar, Probar (dispara un ejemplo), un interruptor Active y Eliminar. Tu URL debe ser https.

Macros Macros

Drop any of these macros into your postback URL and RELO will replace them with the real values when it fires: Inserta cualquiera de estos macros en tu URL de postback y RELO los reemplazara con los valores reales al dispararse:

Macro	What it sendsQue envia
`{click_id}`	the click identifier for this conversionel identificador del click de esta conversion
`{event_name}`	which event fired (lead_submit, purchase…)que evento se disparo (lead_submit, purchase…)
`{event_time}`	when it happenedcuando ocurrio
`{payout}`	your payout for this conversiontu pago por esta conversion
`{lead_value}`	the lead's valueel valor del lead
`{sub1}` `{sub2}`	your sub IDstus sub IDs
`{city}` `{country}`	visitor locationubicacion del visitante
`{product}` `{stage}`	product and lead stage (raw/qualified)producto y stage del lead (raw/qualified)
`{email_hash}` `{phone_hash}`	hashed identifiers (no raw PII)identificadores hasheados (sin PII crudo)

Note: RELO only ever sends hashed identifiers — never raw PII. Nota: RELO solo envia identificadores hasheados — nunca PII crudo.

Copy-paste setups Configuraciones listas

Voluum

Map Voluum's cid to our {click_id} so conversions match the right click. Mapea el cid de Voluum a nuestro {click_id} para que las conversiones empaten con el click correcto.

https://your-domain.voluum.com/postback?cid={click_id}&payout={payout}&txid={event_name}

Binom

Map Binom's cnv_id to our {click_id}; cnv_status takes our {stage}. Mapea el cnv_id de Binom a nuestro {click_id}; cnv_status toma nuestro {stage}.

https://your-binom-domain/click.php?cnv_id={click_id}&payout={payout}&cnv_status={stage}

RedTrack

Map RedTrack's clickid to our {click_id} and sum to {payout}. Mapea el clickid de RedTrack a nuestro {click_id} y sum a {payout}.

https://your-rt-domain/postback?clickid={click_id}&sum={payout}&type={event_name}

Generic CRM CRM generico

Map your CRM's click-id field to our {click_id} and add whatever extra fields you store. Mapea el campo de click-id de tu CRM a nuestro {click_id} y agrega los campos extra que guardes.

https://your-crm.com/relo-postback?cid={click_id}&payout={payout}&ev={event_name}&product={product}

Click IDClick ID

For {click_id} to be populated, your traffic must arrive through the secure t.relo.mx/c/CODE link — it seals the click id. See the Tracking links guide. Para que {click_id} tenga valor, tu trafico debe llegar a traves del link seguro t.relo.mx/c/CODE — el sella el click id. Consulta la guia de Tracking links.

Testing & gotchas Pruebas y detalles

Use the Test button and check your endpoint logs to confirm the call arrives.Usa el boton Probar y revisa los logs de tu endpoint para confirmar que la llamada llega.
The URL must be https.La URL debe ser https.
The postback must be Active.El postback debe estar Active.
The event must actually be credited to you — postbacks only fire for your attributed conversions.El evento debe estar realmente acreditado a ti — los postbacks solo se disparan para tus conversiones atribuidas.
The failure count column flags rejected calls.La columna de conteo de fallos marca las llamadas rechazadas.
Postbacks are per-event — add one row per event you care about.Los postbacks son por evento — agrega una fila por cada evento que te importe.